About us
Deep sector knowledge.
Refreshingly clear thinking.
At LeisureLabs, we combine deep knowledge, fresh thinking and technology expertise.
From consultancy and software development to ready-made products, we help fitness, leisure and wellness businesses bring their ambitions to life.
Making more of what exists. Building what matters. Turning ambition into action.
Why we started.
Too often, businesses are sold technology before anyone really understands the problem they're trying to solve. We thought there had to be a different way.
Founded in 2022 by Alex Peacock and Charles Njoku, LeisureLabs was built around a belief that great technology should serve the business, not dictate how it operates.
We wanted to bring together real industry experience, independent thinking and technical expertise. To give more businesses access to the right technology, without being tied to one platform, one approach or one answer.
Our promise is simple. Honest advice. Clear choices. The expertise to deliver. And the support to make it work.
Our leadership team
Alex has over 20 years of experience in the fitness technology industry, having served as CEO of Netpulse (acquired by EGYM in 2018) and Chief Commercial Officer at SweatWorks. Before Netpulse, he led Zoom Media’s European operations for a decade.
Charles has 20+ years experience delivering innovative technology solutions at enterprise scale, he has also served as a VP at Netpulse and EGYM, crafting custom mobile applications for the world’s leading fitness brands as well as having held various leadership roles in other technology startups.
Amy is a seasoned digital product development and marketing expert, with 12+ years shaping strategies in retail, ed-tech and health & fitness. She brings insights from roles at David Lloyd Leisure, SweatWorks, Lasagna, Netpulse, and EGYM.
Our team
I’m excited to join the LL team to support customers in shaping their business strategy, implementing impactful changes, and navigating challenges in the digital space.
I like LL for a really friendly and exciting atmosphere. We are delivering excellence in software engineering and never stand still.
I’m excited to work with LeisureLabs to drive meaningful change, both within our clients organisations and in improving the health of our population.
At LeisureLabs, I blend passions: project management, wearable tech, AI, and UX. With a wellness background, I align with LL's mission to transform lives digitally.
I enjoy LL's open-minded approach to employees and clients. We deliver high-quality products and stay updated on fitness trends. The friendly atmosphere and dynamic projects make it a great place to work.
I am proud to be a part of LeisureLabs, where the team's passion is inspiring, and we genuinely love what we do. I can feel contribution to the company's success.
What I like about working here is shaping and bringing to life projects that excite me. Also, working remotely, I can seamlessly integrate my workday with my fitness & wellness habits.
Our values
Our values shape every decision, action and interaction within our organisation
Interested in joining us?
If you're passionate about creating amazing digital experiences that shape the future of wellbeing, please reach out to hello@leisurelabs.co.uk.
