About us

We are a full-service digital agency dedicated to creating great customer experiences for the fitness and wellbeing industry. Our team understands how to deliver solutions which get straight to the heart of the problems faced by our customers.

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Our story

LeisureLabs was founded in 2022 by Alex Peacock and Charles Njoku with the aim of improving lives through technology. Since then, we’ve built a team of 40+ engineers, designers, product experts and project management professionals who dedicate themselves to shaping the future of fitness and wellness brands. We do this through great partnerships with leading software platforms, as well as constant process and technology innovation.

Whether you’re a prospective customer, partner or team member, we look forward to sharing the rest of our journey with you.

Our leadership team

alex-peacock-800x800
Co-Founder

Alex Peacock

Alex Peacock

Co-Founder

Alex has over 20 years of experience in the fitness technology industry, having served as CEO of Netpulse (acquired by EGYM in 2018) and Chief Commercial Officer at SweatWorks. Before Netpulse, he led Zoom Media’s European operations for a decade.

charles-njoku-800x800
Co-Founder

Charles Njoku

Charles Njoku

Co-Founder

Charles has 20+ years experience delivering innovative technology solutions at enterprise scale, he has also served as a VP at Netpulse and EGYM, crafting custom mobile applications for the world’s leading fitness brands as well as having held various leadership roles in other technology startups.

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Director of Client Solutions

Amy Walker

Amy Walker

Director of Client Solutions

Amy is a seasoned digital product development and marketing expert, with 12+ years shaping strategies in retail, ed-tech and health & fitness. She brings insights from roles at David Lloyd Leisure, SweatWorks, Lasagna, Netpulse, and EGYM.

Our team

Our values

Our values shape every decision, action and interaction within our organisation

Integrity

We act with honesty, transparency, and high ethical standards.

Customer focus

We choose our customers carefully, and strive to turn them into our greatest advocates.

Outcome oriented

We focus on delivering tangible, forward-thinking and effective results in all projects.

Quality

We commit to excellence in every aspect of service and product delivery.

Teamwork

We build the best teams, and foster a culture of respect and collaboration towards a common goal.

Interested in joining us?

If you're passionate about creating amazing digital experiences that shape the future of wellbeing, please reach out to hello@leisurelabs.co.uk.