EGYM and LeisureLabs launch strategic partnership

EGYM, global leader in smart fitness technology and LeisureLabs, a full service digital transformation and software development agency for the fitness industry, have announced today a new strategic partnership that allows EGYM’s enterprise clients to build unique customer experiences within the EGYM digital platform.

As a result of the partnership, EGYM’s enterprise clients will be able to leverage LeisureLabs’s expertise in user experience design, custom software development and data engineering to create their own functionality within the EGYM Branded Member App, build custom integrations with other platforms or otherwise tailor the app’s user experience to meet the needs of their business.

“The EGYM digital platform, including the Branded Member App, provides an unmatched level of functionality for fitness operators looking to deliver a digital experience to their members.  However, our customers often have unique business needs that need to be handled through bespoke features.  Our new Preferred Partner Program enables our enterprise clients to build custom experiences on top of our platform using trusted agency partners, and we’re delighted to be announcing our first Preferred Partner: LeisureLabs.  The Leisure Labs team have decades of experience in providing digital customisation for the fitness industry,” says John Ford, Chief Product Officer of EGYM.

“Operators today are faced with a choice when building their digital ecosystem.  They can buy an off-the-shelf platform which may not precisely fit their needs, or hire an agency to build their own solution from scratch.  At LeisureLabs, we believe that there is an alternative – by leveraging best-in-class platforms like EGYM to provide core functionality, we can focus our own engineering and design efforts on building true customisation, so our clients end up with a perfectly tailored solution which is faster and cheaper than building from the ground up.”, says Alex Peacock, Founder of LeisureLabs.

The partnership will initially focus on the immediate needs of EGYM’s growing base of enterprise brands worldwide, who will have access to LeisureLabs custom development services with immediate effect.