LeisureLabs conducted an extensive discovery and research project which included needs assessment across a range of David Lloyd stakeholders, member interviews in multiple countries, and competitor analysis. LeisureLabs also prepared a review of “off the shelf” gamification products and loyalty programmes as part of this process. LeisureLabs worked closely with the David Lloyd Digital Team and their existing technology partners to build a specification for the proposed solution, including concept designs, success metrics for implementation and a range of proposals for leveraging existing third party solutions. A range of experts were deployed throughout the project including product and domain experts, business analysts and UX/UI designers as required.