The Gym Group – Mobile App
Overview
The Gym Group is the original provider of high quality, low cost gym facilities in the UK, with over 230 gyms nationwide offering 24/7, no contract gym memberships with access to high quality equipment and facilities. LeisureLabs support The Gym Group’s mobile app experience including custom development, product and engineering support for an app which has over 800,000 monthly active users.
Challenge
The Gym Group’s mobile app, based on the EGYM platform, is very popular with members (4.7+ average app store rating) and has historically been focused on operational features such as class booking, gym access and busyness, membership management and at-home workouts. In late 2023, The Gym Group identified the member mobile app as a key strategic priority for the business, and initiated a project to upgrade the app with a view to placing it at the centre of the member experience. The objective was to create a series of new features and functionality designed to help members more specifically achieve their fitness goals, elevating the app from being a purely operational tool to becoming a key digital touchpoint in the member’s journey with The Gym Group and supporting increased retention.
Approach
LeisureLabs worked with The Gym Group’s digital product team to scope and design a series of new features which could be delivered through the existing app, where possible leveraging existing capabilities of the EGYM digital fitness platform. Custom user experiences were developed for the native app (iOS and Android) by the LeisureLabs team around a number of key themes including member onboarding, workout prescription and guidance, challenges and gamification, goal setting and progress tracking. LeisureLabs provided engineering resources, interfacing with The Gym Group’s internal product, design and delivery teams as well as EGYM’s core platform team. The project was delivered using Agile methodology over a six month period. LeisureLabs provided full project governance and deployed a range of experts from their team including an Agile delivery coordinator, technical architects, business analysts, mobile and backend developers and QA engineers as required at different stages of the project.
Solution
The upgraded Gym Group app developed by LeisureLabs under this programme of work features a number of significant new components including an upgraded welcome experience, onboarding questionnaire and early life checklist which collects insights on new member habits and objectives, and recommends personalised exercise plans and fitness goals base on their input. A significantly enhanced workout tracking experience with high quality guidance videos for over 300 exercises, recommended workout plans and a custom workout builder was also included. Integrations were developed with the EGYM digital workouts platform, exercise content provided by Funxtion and The Gym Group’s own digital & data infrastructure.
Results
The upgraded app was delivered on time and within budget, launching on 12th June 2024. Following the successful delivery and launch of this project, LeisureLabs were retained by The Gym Group for a further phase of feature development to be carried out across the remainder of 2024.
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