2024 ukactive Digital Futures consultation now open

LeisureLabs are proud to be a part of ukactive’s Digital Futures Advisory Group, which has today launched the 2024 Digital Futures consultation, offering fitness and leisure organisations, national governing bodies and active partnerships, free digital benchmarking and strategic recommendations. Operators and suppliers across the physical activity and sports sector are invited to answer a set of questions which are analysed to provide benchmarking against the sector and personalised recommendations.

This year’s consultation includes new questions to understand how emerging technologies and digital sustainability are impacting organisations in achieving their ambitions and for the first time, participants will be offered a second survey for deeper analysis, as well as tailored resources to support their digital transformation journey.

Participating organisations will benefit from greater insight into the impact digital can have in supporting equality, diversity and inclusion; the role digital services can play in improving consumer experience; and the role of artificial intelligence (AI) in supporting growth.

The Digital Futures programme was referenced in the Government’s ‘Get Active’ strategy for sport and physical activity, which aims to get 3.5 million more people active by 2030. It highlighted the combined work of ukactive and the British Chamber of Commerce’s report ‘Digital Revolution Challenge’ on the growth and opportunity presented by emerging technology.

Dave Gerrish, Head of Digital Transformation at ukactive, said: “Following the success of last year’s programme where we expanded the Digital Futures consultation globally, as we enter the fourth year of the programme we want to help grow the sector’s reputation to become leaders in the UK’s digital space. This consultation provides a critical opportunity to review and assess the barriers facing operators and suppliers, and create meaningful change that can support organisations’ digital maturity.”

Organisations wishing to participate in this year’s consultation can do so by completing the assessment at digitalfutures.ukactive.com before Wednesday 31st July.