LeisureLabs and FitnessKPI announce strategic agreement to enhance fitness clubs in the UK

LeisureLabs, a prominent digital transformation and software development company for fitness, health, and leisure brands, will collaborate with FitnessKPI to develop and supply this Business Intelligence (BI) tool for the fitness clubs and gyms in the UK. LeisureLabs will serve as an Ambassador for FitnessKPI through this partnership.

According to Alex Peacock, Founder of LeisureLabs, “FitnessKPI is an extremely comprehensive BI solution in the fitness industry. This agreement will create a unique synergy that enables clients to focus on true innovation.” Peacock expressed excitement about the collaboration, which aligns with LeisureLabs’ mission to provide brands with software options beyond the traditional “buy or build” approach. The partnership allows LeisureLabs to focus on delivering best-in-class engineering and design while leveraging the technology provided by FitnessKPI.

Pablo Viñaspre, CEO of FitnessKPI, stated “Our goal is to assist fitness clubs in improving decision-making processes and achieving better results in areas such as retention, sales, and revenue”. Viñaspre believes that the agreement will enable them to enter the highly competitive UK fitness industry. He described LeisureLabs as the ideal technological partner to match their company as they strive to keep up with their rapid growth. “By adding our product to LeisureLabs portfolio, we aim to enhance the competitiveness of the UK fitness market.” Added Viñaspre.

FitnessKPI is a powerful tool that transforms data into actionable insights, propelling fitness businesses to new heights. Through seamless integration with any database, it automatically collects data and presents it in a user-friendly format. Additionally, the Artificial Intelligence, ANNA, can swiftly analyze the business and make accurate predictions.


About LeisureLabs

With operations based in the UK, LeisureLabs boasts extensive technical and commercial expertise in the fitness industry. More than just an engineering solution, LeisureLabs is a valued industry partner with a strong presence across the UK, European, US, and Asian markets. Serving numerous reputable companies such as David Lloyd, Fitness First, Golds Gym, Crunch Fitness, and eGym, LeisureLabs has a proven track record. Its talented team of experienced senior engineers, averaging 15 years of development experience and specializing in the fitness space for 8 years, ensure successful project execution.

About FitnessKPI

FitnessKPI is a prominent technological company in the Fitness Industry, renowned for its expertise in data analytics. With a strong presence in more than 15 countries and a network of more than 500 clubs, it has solidified its position as the industry leader in offering state-of-the-art technology for data-driven decision-making.

FitnessKPI, has been developed in-house by a team of experts with over 25 years of management experience in the fitness industry. This ensures that this platform is tailor-made to meet the specific needs and challenges faced by fitness clubs.